The new commodity of mind control

In George Orwels 1984 dystopian novel, there is an enduring quote…he who controls the past controls the future. He who controls the present controls the past. This has been never truer before in the present digital age…the new commodity that allows the masses to be controlled like sheep by the elites is no longer wealth and influence. Rather it comes to one reality, data….and most importantly the means to gainfully make sense of it.

Never before in human history has the individual been so transparent. His deepest desires and yearnings are all there in the great digital yonder…it seems there is absolutely nothing about him that they dont know.